Adie Horowitz, the founder of Licenders, is a mother who felt like she had nowhere to turn when her children were diagnosed as "having lice." As an informed mother, Adie insisted that there must indeed be alternative methods for lice removal without using the highly toxic products that were in the marketplace. With significant research, Adie created her own lice treatment process and product to handle her problem. Within three months, Adie's services were in such high demand by mothers that had heard of her lice removal success that she was faced with the need to open a business to help others in need. With a recent resurgence of lice throughout Europe and the US, Adie's company, Licenders, has ridden an enormous wave of success since 1996.